According to the NET Dapo ‘D’banj’
Oyebanjo has signed a multi-million Naira brand endorsement deal with Globacom
Nigeria.
The Pop star has inked his second
endorsement deal with the Nigerian telecommunications company after weeks of
deliberations. D’banj now joins the likes of heavyweight contemporary musicians
Psquare as well as recently unveiled ambassadors Naeto C, M.I, Lynxxx, Bez,
Burna Boy, Flavour, Waje and Omawumi.
Insiders tell us the deal is
‘unbelievable’; with those familiar with details saying it may be one of the
costliest signings of 2013. Exact figures were not immediately available. But
NET learnt that just like his former deal with the company, this new
ambassadorship will also come with added values, including an automobile, and
major performance commitments.
D’banj and Globacom fell out in 2010
when the pop singer reportedly refused to extend his initial 2008 N70M two-year
contract. Glo was allegedly offering something less, far less than what PSquare
got (the Pop twins signed a whooping N240M with the company in 2010).
The whole trouble however started in
2008 when D’banj was replaced by Psquare after he allegedly demanded a N2M fee
for every performance at the then GLO Campus Tour.
With GLO having lost the biggest names
to competition, it’s understandable they’re reuniting with D’Banj, a true
superstar with credible fan base, despite not having had a major fresh hit in
years. And it’s a coup of sorts – as Etisalat had nearly reached an agreement
with D’Banj to be one of their brand ambassadors. Etisalat is already in bed
with top rappers Ice Prince and Olamide.
A rep from GLO ‘Charles’ tells us it is
not in his place to talk about the signing. D’banj’s manager and Executive
Director of DKM Group, Tony Nwakalor did not pick or return our calls.
It is expected that GLO will announce
the deal in a matter of days.
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