The Guaranty Trust Bank Lagos
Fashion and Design Week, GTB LFDW, 2013 scheduled
to take place on the 23 to 26 October 2013 at Eko Hotel’s
Ocean View in Lagos, is a multi day premiere fashion event platform that
aims to drive the Nigerian fashion industry and lift its profile by bringing
together buyers, consumers and the media to view the current collections of
designers. It will feature both local and international designers and showcase
the best of African talents.
Commenting on the sponsorship, General Manager, Communication
and External Affairs, GTBank, Lola Odedina said, “As the headline sponsor of the Lagos
Fashion and Design Week 2013, we recognize the importance of the fashion industry to the growth of Nigeria’s economy
and The Guaranty Trust Bank Lagos Fashion and Design Week 2013 will act as a
catalyst to ensure that fashion can become a sustainable business model which
can drive commerce in Nigeria.”
Different activities have already begun in Lagos to commence
the Guaranty Trust Bank Lagos Fashion & Design Week. Guaranty
Trust Bank Lagos Fashion and Design Week in
partnership with British Council, recently concluded a fashion film work shop
for film makers as well as master classes on
the business of fashion for the 20 shortlisted young designers from the ages of
21 to 30; who were selected from a vigorous screening process across Nigeria.
These 20 shortlisted young designers will all compete to create a collection
for the MTN Young Designer Awards 2013 where the winner will receive a cash
prize of N4, 000,000 courtesy MTN.
Omoyemi Akerele founder of Lagos Fashion and
Design Week said, “For 2013, as
part of our vision to build from within, we are exploring retail partnerships
for our designers across Nigeria. With garment manufacturing becoming more
accessible within the country, this is feasible.” She further added that
the LFDW Platform is also unique for
its ability to provide opportunities for both young and established designers.
As established designers in the industry seek expansion into new markets, we
have created opportunities for retail within the continent and internationally.
Akerele
also added, “Our by-line for this year
is ‘building from within’ and the key word here is “building”. As we work
towards positioning the platform as the hub for commerce and creativity on the
continent, we are also aware of the need to contribute to creating structures
in place for the industry to grow and thrive’
Also
speaking on the sponsorship, Kola Oyeyemi, GM, Consumer Marketing, MTN said, “we
are delighted to be part of the Lagos Fashion and Design Week,
having participated in its growth from inception till today, we remain
committed to supporting the Lagos Fashion and Design Week goal of growing the
Nigerian fashion industry especially its young talent via the MTN Young
Designer of The Year Prize.”
The Guaranty Trust Bank Lagos
Fashion and Design Week 2013 is co-sponsored
by MTN Nigeria, British Council, Maybelline New York and Wings Magazine the
In-flight Magazine for Arik Air.
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